Reading Time: 6 minutes
The search for a personal brand starts early.
The need to be recognized and stand out of the crowd starts when we are kids. On the playground, children fight to choose what game to play, who gets which toy, who interacts with whom, who said the smartest thing, who is taller and a million other random things. What they are fighting for is status. The constant friction kids create is how they explore what indicator makes a difference to their social standing.
Wanting to be noticed is innate for many, and for good reasons. In general, people who are recognized by others tend to be more connected, have more friends, have a better selection of partners and climb higher on their career ladders. In general, they tend to be more successful. ...